If you’re starting a new business, you might be wondering if you really need a domain name. After all, you can start promoting your business on social media and other online platforms without one, right? Wrong. A domain name is essential for any serious online business. You’ll need to check domain availability, set up your hosting, design your website, and register your domain name. All of these steps are essential for getting your business online. Below are some of the things to consider when choosing a domain name and why it matters to your business.
Create Your Identity
A domain name is your identity on the web. It’s how customers will find you online, and it’s how you’ll build your brand. With more than 9.5 million eCommerce sites in the United States alone, it’s fair to say that the competition is stiff. Your domain name should be unique and easy to remember so that customers can find you easily. It’s also important to choose a domain name that matches your brand. For example, if you’re selling eco-friendly products, you might want to include the word “green” in your domain name. This will help customers know what you sell and your values.
Name generators like Namify can help you choose both a business and an available domain name.
Attract Customers
A good domain name should be easy to remember, so customers can easily find you again. It should be noted that most businesses should only use names between three and five words long. Long, drawn-out names like “Mr. and Mrs. Jones Wonderful World of Cookies” are difficult for customers to remember and type into a web browser.
Your domain name should also be easy to spell. This may seem like an obvious point, but it’s often overlooked. If your domain name is difficult to spell, customers will likely get frustrated and give up trying to find you online. They’ll go to your competitor with a simpler domain name instead. In fact, studies have shown that even stocks with simple-to-pronounce names outperformed those with complicated pronunciations!
Preview Your Product and Services
Your domain name should give customers an idea of what you do or sell. This is especially important for businesses that are starting out and don’t have well-established brands. For example, if you’re selling eco-friendly laundry detergent, your domain name could be something like “Eco-FriendlyLaundryDetergent.com.” This tells customers exactly what you sell and sets you apart from the competition. Generators like Namify will ask you to input information about your products and services, so you’re sure to get a name that’s relevant to your business and has an available domain.
Build Your Brand
Some business owners might not understand the importance of brand experience when creating a business. Your domain name is a major part of that experience. It’s the first thing customers will see when they find you online, so it should be memorable. The right domain name will help you stand out from the competition and build your brand. Brand experience is all about combining emotions aspects of your business to create a connection with your customers.
For example, if you’re selling eco-friendly products, you might want to use a .green or .eco domain name. This will help customers connect with your values and what you’re selling. Everything from your website to your packaging, logo, customer service, and other aspects of your business relates to brand experience. Of course, it all starts with a good domain name.
The Bottom Line
Don’t skimp on your domain name! It’s a crucial part of getting your business online and building your brand. Use these tips above and a tool like Namify to get your business off on the right foot.