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What is Outdoor Advertising?

Outdoor advertising is a form of advertising that is seen outside of a business or home. It includes posters, billboards, and wallscapes that people can see while out and about. It’s an effective way to reach a large number of people with a single message. In fact, it’s one of the most cost-effective forms of advertising. Click to learn more about other types of outdoor advertising. 

Outdoor advertising has many advantages. It has a longer lifespan than print advertising, which means that a potential customer is more likely to remember your brand. It also increases response rates, as the more your brand is exposed to the consumer, the more likely they are to make a purchase. By purchasing media in areas with high traffic, you can ensure maximum exposure.

Another advantage of outdoor advertising is that it doesn’t require an invitation from a user. Because people aren’t compelled to view outdoor ads, their impact is usually longer. Outdoor advertisements are also usually big and colorful. They stand out from other ads, which means that they don’t have to compete with one another for the attention of passersby.

In the mid-twentieth century, outdoor advertising companies began listing on the New York Stock Exchange. In 1934, the industry also began establishing the Traffic Audit Bureau (TAB) and Media Measurement (TM) to gain insight into outdoor advertising’s effectiveness. In 1942, the OAAA introduced the OBIE awards to recognize excellence in outdoor advertising. The “Yes Girl” design won the first Best of Show Award in the competition. In the same year, Congress passed the first federal billboard control legislation, the Bonus Act, which gave states incentives to regulate outdoor advertising.

Outdoor advertising is a great way to establish a brand and build customer loyalty. Many people are exposed to a brand every day, making it an ideal way to reach a broad audience and increase brand recognition. Outdoor advertising is also an ideal choice for smaller businesses because it allows businesses to target a localized audience.


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