Walt Disney: Analysis of Mission & Vision Statement 2022


Walt Disney is maybe most identified for the beloved character Paddy Mouse. From fairy tales on-screen to amazing amusement parks round the world, Disney has introduced the right mix of imagination and recreation. Disney has with success heterogeneous itself within the arena of entertainment and continues to be one in every of the foremost profitable businesses in the world.

Walt Disney Profile

Company Name The Walt Disney Company
Established on October 16, 1923
Type Public
Mission Statement “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
Vision Statement “To be one of the world’s leading producers and providers of entertainment and information.”


 Company summary

Disney was based on October 16, 1923, in la of California. beginning with motion pictures, Disney step by step dilated to multiple sections. in contrast to most different businesses, Disney initial produces the multimedia system contents and introduces product and options concerning that afterward. the most products are tv programs, publishing, movie, music, video games,  broadcasting, radio, net portals, amusement parks. The services also embrace park tickets, food, merchandise, accommodations, sports facilities, vacation packages, and so on The subsidiaries of the parent corporations are Pixar, Hulu, shopDisney, Marvel Entertainment, ESPN, etc. the entire revenue of {walt disney|Disney|Walt Disney|Walter Elias Disney|film creater|filmmaker|film producer|movie maker} in 2019 was 69.57 billion USD. Walt Disney common shares is listed on NYSE, beneath the mercantilism image DIS.

Mission Statement

Disney unrelentingly works as its mission is-

“To entertain, inform, and encourage folks round the globe through the pliability of distinctive storytelling, reflective the enduring brands, artistic minds and innovative technologies that build ours the world’s premier recreation company.”

Mission Statement Associate in Nursingalysis

This mission statement presents however Disney desires to produce content that may absolutely impact the world. the corporate combines its whole value, creativity, and innovation so as to achieve the highest of the recreation business pyramid.

If we have a tendency to section this statement into multiple portions, the primary portion, “entertain, inform and inspire”, shows the aim of the company. Disney wants to rouse folks means that of entertainment that will facilitate produce an improved community of customers. whereas Disney will nurture their primary goal of amusive folks, it’ll additionally attempt to induce empowering messages via its content.

By mentioning people worldwide, Disney has confident that its priority is that the customers. the corporate has customers worldwide and also the span is growing. It desires to relinquish the shoppers one thing they’ll cherish. Not solely the customers, however the values of Disney also confirm that the workers have a pleasing and provoking work environment. the corporate treats the employees with all respect and fairly in order that the employees do identical just in case of customers.


movie maker {and the|and therefore the|and additionally the} subsidiaries have a powerful impression on the mind of the shoppers. As a brand, it’s a lot of identified and admired. This company creates a bridge between a gaggle of artistic people and new improved technologies to bring out the best. To bring out the most productivity, Disney has tailored to the changes brought forward by the commercial revolution.

As most corporations would aim to be, Disney also aims to become a premium supply of recreation for the consumers and clients. With all the resources, it desires to maximise its coverage whereas keeping the standard in check.


All the factors of the statement combined clarify that recreation and customers are the centers of the eye of the company. movie maker desires to assert leadership by incorporating productivity, innovation, and human values.

Vision Statement

though Disney doesn’t give a certain vision statement, from the documents of 2013, it will be retrieved that the vision of Disney is, “To be one in every of the world’s leading producers and suppliers of entertainment and information.”

 Vision Statement Analysis

within the vision, movie maker all over again clarifies its target of achieving a worldwide scale coverage. The strategy they’re willing to avail so as to it is thru manufacturing and providing content invoking valuable information. Through all of its products, it desires to be the leader amongst the opposite competitors in the market. it’s admirable that the corporate wants to achieve such predominance in terms of values provided to the population related to it.

Disney could be a skillful example of however correct designing and knowledge will facilitate any organization thrive irrespective of what number adversities the business surroundings presents. As Associate in Nursing aspirant of being the most effective in business, movie maker includes a future-oriented and consumer-focused target that is exactly mirrored in its mission and vision statements.


The Walt Disney Company. (n.d.). Disney – Leadership, History, company Social Responsibility. [online] offered at: https://thewaltdisneycompany.com/about/ [Accessed twenty eight Jul. 2020].

www.referenceforbusiness.com. (n.d.). The Walt Disney Company – Company Profile, info, Business Description, History, Background Information on The Walt Disney Company. [online] offered at: https://www.referenceforbusiness.com/history2/75/The-Walt-Disney-Company.html [Accessed 28 Jul. 2020].

pitchbook.com. (n.d.). The Disney Company Company Profile: Stock Performance & Earnings | PitchBook. [online] offered at: https://pitchbook.com/profiles/company/10612-18#exits [Accessed twenty eight Jul. 2020].

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