Two brothers, Vladislav Vashketov (left) and Nikita Vashketov (right), are featured on a YouTube channel called Vlad & Niki. The page is run by their parents, but the brothers are the main stars. They often share fun activities with children in their videos. Vlad and Niki are young, but their net worth is $280 million.
Background
Vlad, Vlad’s older brother, was born February 26, 2013. He is now nine years old as of the date of writing. Niki was six years old when he was born on June 4, 2015.
They are Russian-American and live in Miami, Florida. Their parents’ names are Sergey and Victoria. A little brother, Christian Sergey Vashketov, is also theirs.
Both brothers are in elementary school. The older brother is a keen soccer and kickboxing fan and is now a competitive athlete. Nikita, the younger brother, is the brightest. He loves to travel, draw and sing, as well as dance and be creative.
YouTube
The Vlad and Niki channel was launched on April 23, 2018. Their account was initially called Vladik Toys. Vlad and his mother first made unwrapped videos.
They are mostly interested in concepts of sharing and community. Most videos feature the boys playing pretend with toys and sharing stories.
They occasionally use nursery rhymes in their videos. They have a total of 79.8 millions subscribers, which gives them a place in YouTube’s top 10 most-subscribed channels.
Other Ventures
Their online fame grew with their celebrity. To increase their audience, they started to expand their brand internationally. YouTube has 21 channels and they produce videos in 18 languages. Vlad has 213,000 Instagram followers.
Vlad and Nikita signed a representation agreement in 2019 with Haven Global to create additional content streams. The contract allowed the brother to have a mobile application with the same name and channel. The app has many games that children can enjoy.
They also reached an agreement with Playmates Toys in Hong Kong, which was established by Sam Chan in 1996. Their products are distributed by Amazon, Target, Walmart, and Amazon. They also sell merchandise for children on their website.
Earnings
They are the highest earning YouTubers in 2019, with an average of $312,000 per video. They have combined more than 118 million views and more than 212,000,000 subscribers.
They now make $51 million a year from the ad revenue they generate through YouTube videos. Their total income from merchandising and deals is not included in this calculation.
Family
Victoria, the charming and energetic mother is an integral part of the channel’s story. As a gymnast, she began her career in Russia. Sergey is also an outstanding father. Before they became online celebrities, he was a salesman.
Sergey started the channel’s growth by building brand relationships. The parents now manage multiple channels that reach millions of children’s viewers full-time.
