TikTok announces Branded Mission, a product that allows advertisers to crowdsource content from creators who have 1K+ followers . It also lets them convert top-performing videos into ads (Aisha Malik/TechCrunch)
TechCrunch: TikTok announces Branded Mission, a product that allows advertisers to solicit content from creators with more than 1K followers and convert top-performing videos into advertisements — TikTok revealed today it will be unveiling a brand new ad product known as “Branded Mission” that will let creators connect with brands and potentially earn rewards for their videos.