Roku, a leading streaming platform, announced that its Roku OS-powered smart TVs held 38% market share in the US and 31% in Canada in 2020, according to research firm NPD. This strong market position solidifies Roku’s dominance in the streaming device industry and highlights the growing trend of consumers opting for smart TVs over traditional cable or satellite options.
The report from NPD also stated that the sales of smart TVs in the US increased by 20% in 2020, further emphasizing the shift towards streaming as the preferred method of television consumption. This trend is expected to continue as streaming services such as Netflix, Disney+, and Hulu continue to produce original content and expand their offerings.
Roku’s Senior Vice President of Platform Business, Scott Rosenberg, commented on the report saying “The Roku platform is not only the most popular streaming platform in the US, but it’s also now the most popular way to stream on a TV”. He added “We’re thrilled to see such strong growth in the smart TV category, as it means more and more people are discovering the benefits of streaming on a Roku device.”
This news is a major win for Roku, as the company continues to expand its partnerships with television manufacturers and solidify its position as the leading streaming platform. As the streaming wars continue to heat up, it will be interesting to see if Roku can maintain its dominance in the market.
Roku says Roku OS-powered smart TVs held 38% market share in the US and 31% in Canada in 2020, according to NPD
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