Roku says Roku OS-powered smart TVs held 38% market share in the US and 31% in Canada in 2020, according to NPD

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Roku, a leading streaming platform, announced that in 2020, Roku OS-powered smart TVs held a 38% market share in the US and a 31% market share in Canada, according to a report by market research firm NPD. Jason Gurwin, the CEO of The Streamable, a website that provides streaming service reviews and news, said that these numbers show that Roku has become a dominant player in the smart TV market, thanks in part to its partnerships with TV manufacturers and its user-friendly interface.

This news follows Roku’s recent announcement that it is now available on over 100 million devices, a testament to its continued growth and popularity among consumers. With more and more people turning to streaming as a primary source of entertainment, it’s no surprise that Roku has been able to capture such a significant share of the market.

Roku’s success in the smart TV market is also driven by its partnerships with TV manufacturers. Many manufacturers now offer Roku OS as the default operating system on their TVs, making it easy for consumers to access their favorite streaming services through a familiar interface.

In addition to smart TVs, Roku also offers streaming devices, such as the Roku Ultra and the Roku Streaming Stick, which allow users to access their favorite streaming services on their existing TVs.

Overall, Roku’s strong market share in the US and Canada is a testament to its popularity among consumers and its ability to stay ahead of the curve in the constantly evolving streaming landscape.

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