Though many of us might think of physical creations when we hear the word “art,” it’s safe to say that the world of digital artwork is growing fast. After traditional art sales were hampered by lockdowns during the pandemic, online art sales rose by a whopping 72% between 2020 and 2021.
In other words, selling digital art online is a smart move if you’re an artist. Whether you’re just making your first portfolio or you’ve established a reputation for yourself online, marketing your creations in the digital world can be crucial.
Wondering how to sell digital art online? Here are the four best ways to get started.
Offer Commissioned Art
One of the easiest ways to sell both physical and digital art online is through commissions. With a commission, a buyer pays you to create a specific piece for them.
If you have a portfolio online—via your own website, a social media platform, or both—it’s easier to get the word out about your art. Buyers who are interested in your style can then pay you through a service like PayPal or Venmo in exchange for a commissioned work.
Sell Through Your Own Website
If you prefer to have a more streamlined sale process that gives you more control, or if you’d rather sell existing pieces and prints instead of creating new works via commissions, selling through your own website is a great option.
Artists with a WordPress website can use an e-commerce plugin to sell digital art online. Whether you’re offering digital downloads or physical pieces, you can add a payment gateway like PayPal or Stripe to allow buyers to purchase your artwork.
Use an E-commerce Site
Want to skip the hassle of creating your own website? With the plethora of e-commerce sites available these days, it’s possible for artists to sell via third-party sites without much effort.
Websites like Etsy, Redbubble, Society6, and Inprnt allow artists to list and sell digital art fast. Keep in mind, of course, that these services will charge you for this ease of use! Depending on the platform you choose, you may need to pay a small fee for every listing, or the website may take a percentage of every piece you sell.
Sell Your Art as NFTs
If you’re interested in the world of crypto, you may want to try a new and exciting option: NFTs. These “non-fungible tokens” are unique digital assets that belong to a single user, much like a physical painting would. NFTs come in a huge range of styles, so check out the cryptoart linked here for a closer look.
To sell an NFT, you’ll have to upload, store, and sell it on a blockchain, which isn’t difficult if you know a thing or two about cryptocurrency. You can even auction your piece off to get a higher price!
Know How to Sell Digital Art Online
If you’re an artist, knowing how to sell digital art online can be a great way to make some extra cash—or even launch your career! Whether you’re an expert or a beginner, using the techniques above can help you sell your creations according to your personal preferences.
Looking for more business, digital, or financial insights like these? Be sure to check out our other blogs for additional tips!