Featured snippets are spotted passages of text that show up at “Position 0” at the top of a Google search results page. They offer users a speedy response to their search inquiries.
In this article, we are going to discuss the Google featured snippets, how they optimize, and what they are, as explained by different White Label SEO service providers. If you want to know then keep reading!
What Are Google Featured Snippets?
Featured snippets are spotted passages of text that show up at “Position 0” at the top of a Google search results page. When visitors use informational search phrases, featured snippets are more likely to show up.
The relevant website selection is displayed above the organic search results by Google as a list, table, or text with an associated image or video. Websites that are highlighted can anticipate a greater click-through rate (CTR) and more visitors because the featured snippet box is shown more prominently than the organic search results.
What Style Do Featured Snippets Have?
On the first search results page, Google will provide highlighted snippets for a variety of search queries. Position 0 is a common name for this bit’s ranking. Snippets are portions of websites’ material that are pertinent to the user’s search query.
Several digital marketing agencies in New Jersey suggest Google featured snippet to be a service that is composed of various landing page content pieces, ranked inside the snippet as follows:
- Text fragment
- List fragment
- Table fragment
- Video clip
Featured snippets typically include an image as well, while it’s common for the image to not originate from the same website as the content selection.
Featured Snippet Optimization: Why Bother?
First off, doing so will increase the visibility of your website in the relevant Google search results. If you have a position 0 ranking, only sponsored advertisements will appear above you; all other organic search results will be pushed down.
Many people claim that since consumers can get their answers in the snippet, there is no need for them to navigate through the website.
Top Tips To Rank Your Google Featured Snippets
- Don’t miss out on your research!
Keyword research is a step in the process, just like anything else you do for SEO. But after you’ve identified your target term, you need to conduct a highlighted snippet study, which is a separate layer of research. You want to find the answers to two important questions in this step:
Does a highlighted snippet frequently appear in the search results for this target keyword?
What kind of highlighted snippet does this keyword display?
Use Google to look up your target term or an SEO tool like SEMRush or Ahrefs to get the desired help around these questions.
- Use the right format
There are a few different types of featured snippets: paragraphs, tables, lists (bulleted and numbered), and YouTube videos. Once you’ve answered the second question in step 1, you’ll know what kind of featured snippet most commonly appears for your target keyword. You’ll want to use that same format when creating your content. For example, if Google shows a paragraph snippet, you’d want to keep your content in text form.
- Keep your H2 conversational.
Featured snippets are highly coveted not only because they are used in traditional searches, but also because they are read aloud by voice search devices. That’s why you’ll commonly see them when you type in a conversational query, such as “What makes a cookie moist and chewy?” (see screenshot above) as opposed to “moist cookie recipe”
In this article, we have shared any information about the google featured snippets. We hope you enjoyed it! If you want to know about the Digital Marketing Agency in New Jersey then you must visit them. All the best!