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How to Create Your Own Snapchat Filters

Snapchat has seen a surge in popularity in the past few years. This is due to the popularity of filters. You can turn a regular image into something entirely different. These “Normal” filters can be set by Snapchat and changed frequently. Geofilters can be tied to a particular location. Both types of filters can be customized to some extent by the user. This article will explain how to create your Snapchat filter.

Snapchat Filter Types

Snapchat filters can be divided into two types: “normal” filters and Geofilters.

The “Normal” filters that Snapchat has preset are the ones that rotate frequently. These filters are usually lighthearted and can have a variety of effects such as face-changing, voice-altering, and colorful backgrounds. Snapchat further divides these “normal” filters into filters and lenses. Snapchat considers filters features such as frames and sticker-type artwork, while lenses are reality-enhancing features such as face-changing and stickers to be lenses. These features are mostly for entertainment and can be modified by users in the app at no cost.

You can filter your browser site

Geofilters have the most utility. These geofilters are more specific and can be used to promote personal and business events. Snapchat further breaks geofilters down into two types: personal and community filters. Each user can create and share community filters that are specific to a city, university, or landmark. Personal filters relate to specific events such as weddings, birthdays, and business openings. They cost $5.99 but you won’t have to pay a lot. The time they can be active and the area they cover are both limited with personal geofilters. They can be activated from 24 hours to 30 days, and can cover an area between 20,000 and 5,000,000 sq. feet. These settings affect the price.

Snapchat filters can only be used by individuals. They cannot contain branding, such as business names, logos or any other type of branding. Individuals can use Snapchat filters to promote their own events and celebrations.

Companies must include their business name. They can then use their branding materials as they wish. Copyright restrictions apply. Geofilter T&Cs can be found here.

Snapchat is a huge platform and receives thousands of requests every day for custom filters. Each Geofilter must be manually approved and checked. This process can take anywhere from 24 hours up to several days.

Create Your Own Snapchat “Regular Filter”

Prior to June 2017’s update, Snapchat filters could only be created if the tools and skills required were present. Snapchat now allows you to create your own filters directly within the app. These are the steps to customize your filter/lens within Snapchat.

  1. Open Snapchat to open the general photo screen. Click the filter icon (a small smiley-face) located to the right side of the take picture button.
  2. Select the “Create” option at the bottom of the filter page.
  3. Scroll down to see all the options. Some options are more customizable than others. For example, the face option below lets you change your facial features, make-up, and filter color.
  4. Enjoy your video or photo and create your filter!

The mobile app does not offer many options for creating truly customized filters. You cannot also save filters to your phone for later use. If you want more customization and the ability save filters or lenses for later use, then read the next section about how to create filters in Snapchat using a browser.

Create your own Snapchat geofilter

Snapchat’s On-demand Geofilters give you the ability to create your filter and place it at a time, date, and location that suit you. A filter can be created by an individual for a birthday, wedding, or christening. A filter can be created by a business for promotion of an opening, special event, or any other purpose.

You can create your own Snapchat geofilter by following these steps:

  1. Open Snapchat in your browser. Select “Filters & Lenses”
  2. Scroll down and click on “Filters”.
  3. The next screen will have an option to log in to Snapchat. It is strongly recommended that you save all of your work.
  4. Next, choose a category to filter your results from the drop-down menu on the left. You can choose from anything, including weddings and baby showers.
  5. You can edit the filter using the tools to the right of your screen.
  6. Select Next
  7. Choose a date and time for the Snapchat filter’s live broadcast. Next, choose a time frame for the Snapchat filter to remain active. When you are done, hit Next at the bottom.
  8. Next, define a geographic area where the filter will be visible. The minimum area is 20,000 feet, and the maximum is 5,000,000. Drag your mouse over an area of the map until it covers all the required area. Once you’re satisfied, click “Checkout” at the bottom right.
  9. Please complete the submission form, which contains your contact details as well as a payment agreement.
  10. Send your Snapchat filter and wait for approval by the Snapchat team.

In Step 8, expand the area. The price will go up accordingly. The price should be visible at the top of your screen in the box. It depends on the length of time you want your filter to remain active and the size of the area it covers. This can be adjusted quite a bit to make it work just right.

Remember that GPS is not perfect when setting up a geographic area. It is best to expand your coverage area slightly more than necessary in order to ensure that it can be detected by a phone’s geo-location system. This will have to be balanced against the additional cost of expanding this area.

Snapchat will verify and manually validate your submitted filter before approval. It will tell you how much it will cost before you submit it, but you don’t have to pay it until it is approved. After approval, the filter must be paid before it can go live. It should be live once payment has been received.

Filtering through it All

Although it may seem overwhelming at first glance, Snapchat’s filter customization and creation options can be both useful and fun. There are many options, from simple modifications to existing filters to completely custom designs for promotions, almost limitless.

Do you have any questions, tips or tricks about customizing Snapchat filters? Please leave a comment below with your thoughts!

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