Amazon PPC Optimization Best Practices You Should Know


It’s no secret that Amazon is a popular marketplace. But, if you need to optimize your ads correctly, you could take benefit from the opportunity to sell more products and make more money. Amazon product listing optimization service can help you increase your sales and visibility on Amazon. This article will explore how to optimize your PPC campaigns to help improve your products’ sales on Amazon.


Amazon PPC optimization


Amazon PPC ads are one of the most impressive ways to get your business noticed. They’re also a great way to make money and gain new customers, which is why it’s so important to optimize your campaigns for maximum results.


Create an ad campaign with a budget that fits within your marketing budget (there should be no need for you to spend more than $5 per day). If the amount is too high or too low, then there may not be enough traffic coming in from Amazon Search Ads due to a lack of exposure on search engines like Google and Bing.* Make sure all keywords are relevant based on what consumers are searching for.* Check out our guide on how we’ve optimized and perform amazon ppc management  here!


Build out your negative keywords list.


Negative keywords are a crucial part of your PPC campaign, and they’re a great way to get rid of those pesky keywords that are getting in the way of conversions. Therefore, it’s important to build out your negative keyword list to cover all areas of your business, from specific products and services to broad categories like “sales” or “marketing.”


You can do this by exporting from Google AdWords and importing into another software platform like HubSpot’s CRM or ActiveCampaign; make sure that when exporting, you’re only exporting what isn’t already there (i.e., copying over only those words/phrases that aren’t already present). Then go over each item individually and add any new ones as needed—do not add them all at once! In addition, an Amazon product listing optimization service will help keep things organized for later reference when creating ad copy for ads within campaigns themselves (more on this later).


Optimize your campaign structure.


You can use negative keywords to filter out any irrelevant searches. For example, if you’re selling books about dogs, you might want to exclude searches for “dog training” and “dog agility.”


You can also use broad match to show your ads on more specific terms than the exact match type would allow for. This is useful when you want to target people searching for something specific but have yet to specify any additional details (such as brand or product name). For example, if someone is looking up puppy care services in Los Angeles but isn’t sure which one they need, they’ll probably be more likely to click on an ad that says “puppy training” than one that says “puppy.”


Leverage Sponsored Display ads and Headlines Search ads.


Sponsored Display ads are image-based ads on the right side of the search results page.

Headlines Search ads are text-based ads that appear above the organic search results. Both types of sponsored listings can be used to target specific products, but they both have their advantages and disadvantages:


  • Headlines Search Ads offer more flexibility in terms of targeting. Still, it’s harder for advertisers to measure performance because they require to find a way to compare ad performance across multiple keywords or websites. This means you may need more testing if starting with an Amazon product listing optimization service.
  • Sponsored Display Ads tend to perform better than Headlines Search Ads because they’re more recognizable by consumers. As well as more accessible for them to find when they look up information specifically about that product/service offered by your brand at top positions within Google’s search engine results pages (SERPs).



Targeting keywords via product targeting


Amazon product targeting allows you to target keywords specific to your product. You can use this feature to target keywords that are relevant to your item and exclude keywords that aren’t relevant. For example, let’s say that you sell a laptop bag, and the main search term people use when they search for “laptop bags” is “bag for a laptop.” In this case, it would be wise for you not only to go after “laptop bag” but also include terms like “laptop bag holder” or “carry all my stuff.” This way, if someone searches for something other than what they’re looking for (i.e., carrying around their laptop), there’s still some chance of getting them interested in what you offer!


Increasing bidding on top-performing keywords.


You can increase your bids by lowering the CPA and the bid amount. For example, if you’re bidding on “car insurance” and it’s showing up in Google’s top 10 results for this keyword phrase, you should consider bidding even higher than usual—but only if there isn’t too much competition. If so, try decreasing your bid by 5% and see what happens!


If increasing your bid doesn’t help out any more than it did before but still needs to yield results. Impress you enough to keep bidding at these levels indefinitely. Then there are two things we can do:


1) lower our daily budgets until we find a balance between the quality of traffic vs. cost per click.

2) adjust our conversion rate goals based on where we currently stand with each campaign type.


Using competitors’ keywords in your ad campaigns.


You can also use competitors’ keywords in your ad campaigns. The best method to do this is by adding them as broad match or exact match keywords without negatively affecting search performance. For example, suppose you have a website that sells furniture and another site that sells bedding products. In that case, you could add the term “furniture” or “bedding” into one of your ad campaigns with no impact on performance because those terms are highly competitive. But, of course, you will see an increase in traffic from these sources if they are related products sold by other retailers. Still, it won’t affect how well Google ranks these terms because they are already high-quality keywords used by many businesses looking for information about those topics (and thus competing against yours).

Amazon sellers should optimize their PPC ads to improve their success rates.


Optimizing your PPC ads is a great way to improve your success rates. If you have an Amazon product, you will likely be able to use PPC to get more sales. If this is the case, then there are many things that you should do to improve your chances of selling more products on Amazon:


  • Use negative keywords – Negative keywords are words or phrases that help target specific content so that users can filter out irrelevant results when searching for certain terms on Google or Bing (or any other search engine). For example, suppose someone wanted information about “pets” but didn’t want any other type of animal mentioned in their search results (such as dogs). In that case, they could add something like “NON_DOGS” as a negative keyword so their searches will only include pages with non-dog content instead.”




While there are many Amazon PPC management services to choose from, the best practices described above will help you get started on your way to success. In addition, some of these strategies can be combined and applied across multiple campaigns if desired. As a result, Amazon PPC optimization is a powerful tool that can help increase sales and profits for any seller, big or small!



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